R&D - Project

LIKE A PRO Ongoing

Alternative proteins, for everyone and everywhere

LIKE-A-PRO facilitates access to alternative proteins—plant-based, fermentation-derived, or cell-cultured—for a healthier, more sustainable, and tastier diet.

Yellow split peas on a wooden spoon
Scooping brown powder with a spatula in a Petri dish, laboratory analysis

LIKE-A-PRO: Democratizing alternative proteins for a sustainable and healthy diet

The European LIKE-A-PRO project aims to make alternative proteins—plant-based, fermentation-derived, or cell-cultured—more accessible, available, and attractive to everyone. The goal is clear: to support the dietary transition of European citizens toward more sustainable, healthier, and more diverse diets. To achieve this, the project relies on the development of innovative new products, co-creation with consumers within living labs, and ambitious communication campaigns aimed at changing perceptions and behaviors regarding alternative proteins.

Project Objectives

LIKE-A-PRO pursues several key missions:

  • Develop 16 new products based on alternative proteins (peas, mushrooms, microbes, krill, etc.) combining taste, nutrition, and sustainability;
  • Involve citizens via 11 living labs and 4 real-life food environments to test and co-design these innovations;
  • Raise awareness among nearly 8 million European citizens through communication campaigns in 6 countries;
  • Support producers, processors, restaurateurs, and distributors to facilitate the production and marketing of these new protein sources;
  • Explore new sectors (insects, algae, mushrooms, fermentation) and integrate them into concrete solutions for the food industry.

Expected Impacts

Through its actions, LIKE-A-PRO aims to achieve societal, economic, and environmental effects:

  • Democratize alternative proteins by moving them from niche products to mass consumption;
  • Promote a more environmentally friendly diet, reducing the carbon footprint and pressure on natural resources;
  • Diversify and enrich the food offering to meet consumers' nutritional and taste expectations;
  • Create a favorable environment for food chain actors by making production and marketing economically viable;
  • Stimulate research, innovation, and social acceptability surrounding new proteins.

By combining technological innovation, citizen co-creation, and large-scale communication, LIKE-A-PRO paves the way for a sustainable and inclusive diet, where alternative proteins become a common choice for all.